The cult-favoured social & creator manual returns 28th February.

More content than a three or four figure course. No webinar funnel. No upsells. No multiple purchases required. Just one definitive read that covers it all.

Private launch rate: £48
Public price: £58

OFF-ALGORITHM.

A strategic manual on building lasting brand, influence and revenue from social media - without relying on hacks, hooks and algorithms.

Join relaunch list to receive early access at private launch:

OFF-ALGORITHM (formerly SLASHED IT) is written for brands, PR and social professionals, creators, and in-house teams ready to build brands that last beyond algorithms.

Highly reviewed and recommended by hundreds, it goes far beyond the typical PDF and a genuine product of months of original writing, backed by over a decade of successfully strategsing for the biggest brands.

Many readers have described it as rivaling high-ticket programmes, and have gone on to create sellout brands, become full-time influencers, land jobs at tech companies, or build a healthy side hustle.

Topics covered, but not limited to, are:

  • Strategic brand positioning: Build a long-term brand that stands independently of trends and algorithms

  • Brand credibility: Define your real USP, conduct meaningful competitor research, and understand why saturation is not your enemy

  • Audience & Brand Architecture: Who you build for and how you reach them, and then how you scale properly

  • Content Strategy: Not a template. How to create content that builds community and makes you moey

  • Creator vs Brand: How influencers and creators and brands intersect (and how they best co-exist)

  • Influencer Marketing: Exploring different collaboration models, what does and does not work, and where everyone gets it wrong

  • UGC & Live Commerce: For both brands and creators

  • Monetisation: How, why and when

  • Culture: Understand what it is, why so many get it wrong, and what audiences actually care about (it’s not just a meme!)

  • Frameworks: Proprietary decision models developed by Unsah Malik, including my trusted 7SS Rule.

  • Conversion psychology: For long-term loyalty, not just hype.

  • Brand growth beyond trends: Surviving algorithm shifts and platform changes

  • Team Building: How and when to outsource, who to hire, what to control

  • Real examples + case study insight: Highlighting patterns that do and don’t work.