OFF-ALGORITHM by Unsah Malik

OFF-ALGORITHM (formerly SLASHED IT) is a strategic manual for brands, PR and social professionals, creators, and in-house teams building brands that last beyond algorithms.

Highly reviewed and recommended by hundreds, it goes far beyond a typical PDF.

It is the product of months of original writing, grounded in over a decade for global brands. Delivered in a PDF, it is 300 A4 pages of strategy, models and case insight. Each section within the manual stands as a book itself (and would be charged at £50 individually).

Topics covered, but not limited to:

Strategic Brand Positioning
Build a long term brand that stands independently of trends and algorithms.

Brand Credibility
Define your real USP, conduct meaningful competitor research, and understand why saturation is not your enemy.

Audience & Brand Architecture
Who you build for, how you reach them, and how to scale without losing the core of your strategy.

Content Strategy
Not templates. How to build community and grow authority - and where commercial matters.

Creator vs Brand
How influencers, creators and brands intersect.

Influencer Marketing
Different collaboration models, what works, what fails, and why.

UGC & Live Commerce
For both brands and creators navigating modern performance culture.

Monetisation
How, why and when to convert attention into revenue.

Culture
What it means, and how you meaningfully take part.

Frameworks by Unsah Malik
Proprietary models including the 7SS Rule, the 3R Lens, and the Signal Stack.

Conversion Psychology
For long term loyalty, not short-term hype.

Brand Growth Beyond Trends
Surviving algorithm & platform changes.

Team Building
When to outsource, who to hire - and how to get that right.

Real Examples & Case Study Insight
From years of working in the industry and seeing what truly moves the needle.

…and MORE.