I’m Unsah Malik: a senior strategy director, who has spent over a decade helping brands and creators grow in ways that actually last. My work sits at the intersection of culture, digital behaviour, and identity, and I’ve built a career on cutting through the noise of hacks and shortcuts. Throughout my career, I have led global strategies for major brands in the fashion, entertainment, lifestyle, beauty & wellness space, taught creators how to build credibility from the inside out, and seen what truly works beyond the algorithm (a lot of trial, error and then success).

OFF-ALGORITHM is my distilled, strategic blueprint. Previously launched as ‘SLASHED IT’, it’s the coursebook I wished existed when I first entered this industry.